e-News with Marie Jo Atkins January 2008
It's hard to believe January 2008 is nearly behind us! I hope all of you are keeping up with your New Year's resolutions and doing well. In this latest edition of e-News, I've included an interview entitled "How to Sell a Home in a Tough Market." I hope you enjoy -- and I hope you'll remember to think of me if you are interested in buying or selling a home.
Quotes of the Month
"My dog is worried about the economy because Alpo is up to 99 cents a can. That's almost $7.00 in dog money."
- Joe Weinstein
"A nation that destroys it's soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people."
- Franklin D. Roosevelt (1882-1945) American President
HOW TO SELL A HOME IN A TOUGH MARKET An Exclusive Interview with Marie Jo Atkins
With so much confusion caused by the media these days regarding the real estate industry, it is important to realize homes are still selling. But how?
Q. What role does experience play when the market transitions from a hot sellers market to a tighter buyer's market?
MJ. Working with someone who has experience and knowledge in a tight market is crucial. Henry Ford once said that when you hire people who are smarter than you are, it proves you are smarter than they are. We're all looking for more precious time in our lives, and hiring pros gives us that time.
Q. Statistically, you are still selling homes faster than the average time on market. What are some of the most important aspects of maintaining that success?
MJ. Location, Price, Market Knowledge, Influence and working with an agent that isn't "Desperate". If a listing has all of these, then they are selling pretty fast. Location is an obvious factor and I feel desirable markets with great schools can always draw a crowd if an agent does their job well in promoting those qualities. I am very confident in my abilities to accurately and "aggressively price" a property, but that only comes with years of experience, market knowledge and conservative sales approach.
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About Marie Jo Atkins
Marie Jo Atkins is the #1 agent for Prudential California Realty. Marie Jo has sold over $685 million in her 13 years of service and concentrates on the 1-15 corridor, her Prudential office in Rancho Bernardo serves the North County inland communities of Poway and Rancho Bernardo, along with the coastal enclaves of Rancho Santa Fe, Sante Fe Valley, Del Mar and La Jolla.
Q. What advice do you have for buyers?
MJ. Buyers need an agent who is a tenacious negotiator. Now is a great time to buy, but buying without an aggressive agent working on your behalf puts that buyer at a disadvantage. Top producing agents negotiate well because they can remove themselves from the emotional aspects of the transaction and because they are skilled. It's part of their job description. Good agents are not messengers, delivering buyer's offers to sellers and vice versa. They are professionals with your best interests in mind.
Q. You mentioned influence?
MJ. Yes, an agent's could be the most important factor of all. Sellers working with an agent who has a large social and professional network as I do, benefit tremendously. Honestly, that has been a key factor in my success moving properties during this challenging market.
Q. Do you have any final advice?
MJ. The basis for an agent's success and continued career in real estate is referrals. Few agents would survive if their livelihood was dependent on consistently drumming up new business. I am fortunate to have a strong referral business because regardless of the market conditions I work hard and continue to outperform the rest of the market. This emphasis gives agents strong incentives to make certain clients are happy and satisfied.
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